Built, shipped, and proven.
Delivered work and defined concepts — what we've built, and what we know how to build for you.
Building an app prototype for a local athletic business covering the full member experience. Check-in automation, coaching insights for trainers, integrated payments, and backend automations that eliminate manual admin work. Built to scale from a single location.
- —Member check-in automation
- —Coaching insights dashboard
- —Integrated payments
- —Backend automations
Designed and built the aid station tracking and operations system for the Wilmington Marathon, Battleship Half Marathon, and three additional events. Real-time runner progress, volunteer coordination, and race logistics — automated. Next-gen standalone app now in development.
- —Real-time aid station tracking
- —Volunteer coordination system
- —5 race events deployed
- —Next-gen app in development
Led a cross-team process audit and automation initiative for a national organization. Identified and eliminated over $1M in quarterly operational waste through workflow redesign, tooling deployment, and AI-assisted reporting. Delivered in Q1.
- —$1M+ waste identified and eliminated
- —Cross-team workflow automation
- —AI tooling adoption at scale
- —Delivered in a single quarter
The Keelworks site is itself a case study. Designed and built entirely using AI-assisted development — Claude, Framer MCP, and modern frontend tooling. From brand spec to live site with scroll animations, a full component system, and a separate Work page.
- —Full brand system in code
- —Framer MCP build via AI
- —Animated, responsive, on-brand
A defined playbook showing how Keelworks approaches a typical local service business — covering the website, lead capture agent, review automation, and monthly reporting dashboard.
- —AI lead capture chatbot
- —Automated review requests
- —Monthly performance dashboard
Playbook for a local restaurant or retail client — social scheduling agent, reservation system integration, automated post-visit review requests, and a simple analytics view for the owner.
- —Social content automation
- —Review system integration
- —Reservation + CRM connection