Built, shipped, and proven.
Delivered work and defined concepts. What we've built, and what we know how to build for you.
Local Athletic Business
Built and shipped a custom app for a local athletic business covering the full member experience. Check-in automation, coaching insights for trainers, integrated payments, and backend automations that eliminate manual admin work. Now deployed and in production, with payments running from month one.
- ·Deployed and live in production
- ·Payments running from month one
- ·Member check-in automation
- ·Coaching insights dashboard
Race Operations Platform
Designed and built the aid station tracking and operations system for the Wilmington Marathon, Battleship Half Marathon, and three additional events. Real-time runner progress, volunteer coordination, and race logistics, automated. Next-gen standalone app now in development.
- ·Real-time aid station tracking
- ·Volunteer coordination system
- ·5 race events deployed
- ·Next-gen app in development
$1M+ Operational Savings
Led a cross-team process audit and automation initiative for a national organization. Identified and eliminated over $1M in quarterly operational waste through workflow redesign, tooling deployment, and AI-assisted reporting. Delivered in Q1.
- ·$1M+ waste identified and eliminated
- ·Cross-team workflow automation
- ·AI tooling adoption at scale
- ·Delivered in a single quarter
Keelworks
Built the full Keelworks brand and website from scratch. Visual identity, design system, custom code components, scroll animations, and a multi-page responsive site. Every element purpose-built to spec.
- ·Full brand system in code
- ·Custom component library
- ·Animated, responsive, multi-page
- ·Shipped in under 30 days
Ashley Provost
Ashley runs a creator business with roughly half a million followers across Instagram, LTK, and TikTok. The audience was real. The foundation underneath it belonged to other platforms. Keelworks laid the keel: owned domains, a brand-true site, and the digital infrastructure her business actually runs on. Live at ashleyprovost.com.
- ·ashleyprovost.com built and live
- ·Owned domains and email
- ·Cross-platform automation
- ·Analytics & revenue tracking
- ·90-day roadmap delivered
Local Business Operations Overhaul
Mapping and rebuilding the operational backbone of a local service business, replacing manual processes with automated lead capture, invoice generation, and workflow routing.
- ·AI lead capture bot deployed
- ·Invoice automation live
- ·Workflow routing automated
- ·Manual admin hours eliminated
Local Service Business AI Stack
A defined playbook showing how Keelworks approaches a typical local service business, covering the website, lead capture agent, review automation, and monthly reporting dashboard.
- ·AI lead capture chatbot
- ·Automated review requests
- ·Monthly performance dashboard
Restaurant & Retail Automation
Playbook for a local restaurant or retail client. Social scheduling agent, reservation system integration, automated post-visit review requests, and a simple analytics view for the owner.
- ·Social content automation
- ·Review system integration
- ·Reservation + CRM connection